"Come now whoever you are;
Come without any fear of being disliked, Whether you are Muslim, Christian or Jew. Come whoever you are, Whether you believe or do not believe in God, Or if you believe in the sun as God, This door is not a door of fear, This door is a door of good wishes."

Sufi Poet, Jalaluddin al-Rumi

Mahmud Jafri -CEO

Civic and Philanthropic involvement.

• WGBH Chairman Corporate Development Board.
• WGBH Board of Overseers.
• Panelist on WRKO “Talking Religion” an interfaith dialogue
• Muslim-Jewish dialogue Co Chairman of the Board
• Islamic Masumeen Center of New England Life Trustee 
• New Pilharmonia Orchestra Chairman of the Board.
• Rotary Club of Natick

Industry awards and affiliations

• Nominated for the retailer of the year award 2002
• Best Carpet Store Readers choice awards 10 years in a row.
• ASID American Society of Interior designers, Industry partner.
• IFCA International floor covering association.

In our effort to weave art, music and culture into the lives of our community and support noble causes Dover Rug is proud to sponsor more than fifty charitable organizations each year.

A History Built on Personalized Services

For three generations, The Jafri family has been designing, weaving, and exporting fine, hand-knotted rugs and carpeting from Pakistan, India and Nepal to Western Europe, The United States and, to other parts of the world as well to serve their expatriate, well-traveled customers.

From its humble birth in 1989 a small showroom in the center of Dover, Massachusetts, founder Mahmud Jafri quickly established a reputation for pleasing some of the most demanding customers in the country – his Dover neighbors, who, it has been said, wouldn’t think twice about showing up for a weekend hunt in jodhpurs, chaps and diamonds. They wanted what Dover Rug provides each and every customer: responsive, truly individualized, services like attentive in-home design assistance and shopping to one-stop repair and maintenance programs for every piece sold.

It wasn’t long before Dover Rug needed more space and relocated to a larger facility in nearby Wellesley Hills. And, Dover Rug’s reputation just kept on growing. A few years later, in February of 2000, Dover Rug opened a second showroom in Hanover, Massachusetts. A year later, it had outgrown its Wellesley Hills and moved to a 30,000 square foot showroom in Natick. And, in the Spring of 2005 the Hanover showroom moved down the street to more accommodating facility.

Dover Rug has always been quite a bit more than your ordinary retailer.
Dover Rug has its own manufacturing facilities in Pakistan, India, and Nepal, which can produce custom-designed one-of-a-kind hand-knotted rugs to dress-up your floors or adorn your walls. And, because they are woven in Dover Rug’s overseas facilities, the costs for our custom products are often very competitive with “run-of-the-loom” rugs sold by other merchants.

Exquisite, one-of-a-kind products that are priced fairly; friendly, over the top services, and our lifetime commitment to maintain the rugs we sell are the reasons our customers keep coming back and perhaps explain why more than a few of them have become our trusted friends as well.

Come visit our showrooms and let Dover's friendly advisors introduce you to some exquisite and colorful works of art you may decide to keep around for a lifetime.